In today’s email:
Google Search Ranking Volatility.
9 Years of Google Algorithm Updates.
Google just dropped their 7 Objectives for AI applications.
How Google’s Latest ‘Helpful Content System’ Update is Impacting SERPs
And more!
All Google volatility tracking tools show a big spike.

A Deep Dive Into Google’s Latest Algorithm Updates by Lily Ray, Sr. SEO Director and Head of Organic Research at Amsive Digital.
Do you like what you read on Trendlords? Share it with your friends and get rewards!
What can we learn from 9 years of the Google Update? Dr. Peter J. Meyers on MOZ blog.

How can you use People Also Ask boxes to boost your SEO? Can you use them to bring targeted traffic to your site?
Krista Seiden shows how to opt out of Google automatically configuring your UA properties to GA4.
Be socially beneficial.
Avoid creating or reinforcing unfair bias.
Be built and tested for safety.
Be accountable to people.
Incorporate privacy design principles.
Uphold high standards of scientific excellence.
Be made available for uses that accord with these principles.
Bing Incorporates new Chat AI Answer Boxеs
They are now testing a more central position at the top. Are they giving ideas to Google for Bard?
Whoa, looks like things are becoming more interesting on Microsoft Bing. Similar to @Neeva, Bing is now summarising content with footnotes/sources within featured snippets through AI (which it wasn't doing previously). Source & more examples: https://t.co/PHP4Shy6cF https://t.co/BdXKvExpgW
— SERP Alert (@SERPalerts)
Mar 1, 2023
From Ahrefs Blog. On a budget? Serprobot is for you.
Here are 10 tips to improve Instagram reach using SEO-style tactics.
Productivity Tip
We have just 24h a day and plenty of sources to get information.
Youtube is my best choice. But who can watch 1-hour long videos, right?
Today I extracted and consumed ~1h video for 3 minutes with YouTube Summary with ChatGPT.
No fancy prompts. I just clicked a button and wrote: “extract top tips“ and “any more“ and got this:

and
