The SEO industry is shaking.
AI and ChatGPT is still the main disruptor. We are all concerned about the potential outcome it will cause to organic traffic.
There is uncertainty if AI content could take over Google's organic results.
And Bing ChatGPT integration forced Google to speed up the launch of their AI Chatbot ‘Bard’
AI is already here, and despite the hype, do not panic.
Multiple reports show how Bing’s new ChatGPT is far from perfect.
Google AI chatbot Bard's fiasco wiped out a hundred billion dollars of their stock value.
This translates to panic within the company. And after such a significant financial effect from one bad presentation, Google will be far more cautious.
Google also will face another giant roadblock after implementing Bard.
If they do not include sources like Bing does, they can expect an avalanche of class-action lawsuits.
They already have troubles with the US Department of Justice and eight US states which filed a lawsuit against Google’s advertising business.
All these macro processes will take time. We could have 12-18 months before there are significant changes in how people search for information.
Here are the measures you can take in the meantime.
Use ChatGPT to reduce your SEO business costs
It can speed up everything in your day to day. Here are several awesome guides:
Up Your SEO Game
Become a topical authority building complete hubs around subtopics
Maintain perfect on-page and technical SEO
Diversify your traffic and monetization sources
Search Engines News
Google unleashed its new update on February 21. This is the sixth product reviews update and 1st confirmed for 2023.
If your traffic is declining, keep in mind that it will take about two weeks to roll out. Do not make hasty changes in the meantime.
Check carefully Google guidelines on how to write high-quality product reviews.
Work on your E-E-A-T.
Appropriate use of AI or automation is not against our guidelines. They, however, lean on the importance of E-E-A-T and creating helpful, reliable, people-first content.
“Our focus on the quality of content, rather than how content is produced, is a useful guide that has helped us deliver reliable, high-quality results to users for years.”
This help document went from basics on crawlable links to more robust link best practices.
It now outlines the best practices for crawlable links, anchor text placement, writing good anchor text, and internal and external links.
The tool allows website owners to export daily data dumps of their website's performance data.
This is a game-changer for large websites with tens of thousands of pages.
Bulk Data Export makes it easier to find more content opportunities by analyzing long-tail queries.
The functionalities added to Search Console's user and permissions management include:
Distinguishing between verified and delegated owners
Easier, immediate removal of verified owners (no need to remove their ownership token)
Ability to change delegated owners' permissions levels (owner, full, restricted)
Ability to see your property's verification tokens for all current and previous users and specifically see tokens leftover by previous owners
Ownership events history
Digital Marketing News
This is a game changer for Youtube channel growth. According to 2023 data, 1bn+ visitors are from countries where English is not their main language.
Now you can get access to them in one Youtube account, like Netflix.
Supreme SEO Content
Yandex isn't Google, but there is a lot SEOs can learn about how a modern search engine is built from reviewing this codebase.
Is ChatGPT going to end Google? Dr. Pete, who is a subject matter expert at Moz, shares 3 reasons why he doesn’t think it is... yet.
Greg Elfrink from Empireflippers.com shares his thoughts on AI and Affiliate Marketing.
2022 was a volatile year in Google’s organic search results! This article analyses the losing domains of the year, with sector breakdown and deep dives.
Glen Allsopp crafted a comprehensive report about the SEO industry which is expected to generate $122B in revenue by 2028
Gisele Navarro shares creative approaches to add relevance to your link-building campaigns, such as building data sets, selling the problem more than the solution, exploring the same topic, and more.
Glen Allsopp 10K search results about affiliate keywords. Do we still stand a chance as independent affiliate publishers?
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