Google Unwraps February 2023 Product Reviews Update
Danail Donchev
February 21, 2023
Google Unwraps February 2023 Product Reviews Update
The first official Google update for 2023 is rolling out. And it's not limited to only the English language; it's expanded to a number of others as well.
Currently, this system applies to the following languages globally: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Link to the original publication on Google Search Central
Google Product Reviews Update Quick Facts
Here are the most important things that we know right now in short form:
Name: Google February 2023 Product Reviews Update
Launched: February 21, 2023, at around 5 pm ET
Rollout: It will take about two weeks to roll out fully
Targets: It looks at product review content
Penalty: It is not a penalty; it promotes or rewards "insightful analysis and original research."
Not a core update: Many are going to say this is a core update, it is not.
Several languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish.
Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
Recover: If you were hit by this, then you will need to look at your content and see if you can emulate the winners
Refreshes: Google will do periodic refreshes to this algorithm but may not announce these updates in the future.